Our Clients
Investment and Trade Associations
Maeflower acts as dedicated on-the-ground team in India for various Economic Development Organisations (EDOs) and Investment Promotion Agencies (IPAs), providing support by attending industry events, conducting market research, and building relationships with key stakeholders. This representation extends the EDO and IPA's reach and in the Indian market.
Case Study : American EDO - Lead Generation Project
Maeflower Consulting collaborated with an American EDO to pinpoint and attract businesses interested in extending their operations to select states in the USA. The primary goal was to facilitate their establishment and growth within the states, emphasizing their advantageous business environment.
Approach
Employed a multifaceted outreach strategy including direct communications, active participation in major international industry events like RE+ and Solar Power International, and the use of robust social media campaigning, particularly on LinkedIn.
Engaged with key industrial associations and influencers and organized targeted seminars and webinars to disseminate valuable information about opportunities within the USA.
Focused efforts across critical sectors such as plastics, automotive, renewable energy, machinery, and advanced manufacturing, tailor-suited to the states' industrial strengths.
Results
Successfully generated over 32 high-quality leads from targeted sectors.
Initiated 8 significant projects with potential for substantial investment in US states.
Facilitated 1 on-site visit by decision-makers, showcasing the state's business environment and infrastructure.
Extended 1 incentive proposal, reflecting the EDO's commitment to supporting new business ventures.
Impact
Through Maeflower Consulting's strategic outreach and engagement initiatives, the US States saw a notable expansion in its investor base, enhancing their profile as a prime location for diverse industries. This collaborative effort not only attracted new businesses but also positioned them as a competitive destination for global companies looking to innovate and grow.
Case Study : European EDO - City Missions and Investment Facilitation
Maeflower Consulting collaborated closely with a European EDO to promote investment and business opportunities in Europe, targeting Indian investors.
Approach
Organized roadshows and seminars in major manufacturing clusters across India to showcase the country's logistics advantages and investment potential.
Engaged in rigorous investor pipeline follow-up and facilitated B2B meetings to advance investment discussions.
Results
Facilitated successful investments of a design and engineering company and a carbon black manufacturer from India into Europe.
Supported a large Indian Food-Chemistry company in establishing a Multi-million Dollar manufacturing facility in Europe.
Impact
Maeflower's strategic initiatives significantly contributed to the European EDO's successful expansion into India, fostering trade and investment partnerships with Indian companies.
Special Industrial Zones and Free Zones
Maeflower's team proactively attracts and engages potential investors for Free Zones. We conduct targeted outreach, facilitate site visits, and showcase investment opportunities, driving inflows and supporting economic growth.
Case Study : UAE Freezone - Channel Partner Identification
Maeflower Consulting conducted a targeted outreach campaign to identify and recruit influential channel partners for a UAE Freezone, aiming to enhance market penetration and business growth.
Approach
Engaged with 500 corporations across nine Indian cities to recruit strategic agents for the UAE Freezone.
Empaneled 60 well-qualified influencers, including volume, industrial, and mid-volume agents, to support the UAE Freezone's business objectives.
Results
Successfully onboarded influential entities from diverse regions, strengthening the UAE Freezone's partner network.
Facilitated key partnerships to drive the UAE Freezone's growth and market presence.
Impact
Maeflower's strategic channel partner identification initiative enhanced the Freezone's market outreach and contributed to achieving business objectives in the UAE.
Multilateral Organisations
Maeflower has collaborated with various Multilateral Development Organisations to gather, analyze and interpret information within India in the areas of FDI competitiveness, Trade and MSME Internationalization.
Case Study : Multilateral Development Bank - FDI Competitiveness Evaluation
India's premier investment promotion agency partnered with Maeflower and a Multilateral Development Bank to evaluate the competitiveness and preparedness of Indian states in attracting new investments.
Approach
Collaborated with senior specialists to develop an investment promotion preparedness survey.
This included designing the questionnaire, collecting data from state investment promotion agencies, analyzing the data, and preparing detailed reports for each state.
Additionally, Maeflower supported in planning and executing visits and meetings with state officials.
Results
Created a database of key contacts across 21 states, including high-level officials involved in investment promotion.
An outreach program was initiated to gather survey responses and arrange validation meetings.
Maeflower visited 21 state capitals, conducting detailed discussions with stakeholders based on 55 survey parameters across eight sections.
The state agencies were rated on their structure, investor targeting and facilitation capabilities, aftercare programs, and use of processes and technology.
Impact
Maeflower produced gap analyses and recommendations to help state agencies achieve best practices in investment promotion. This comprehensive understanding facilitated the evaluation of land availability, costs, incentives, and other relevant parameters for international investors. Our efforts strengthened relationships with state authorities and provided valuable data for enhancing investment promotion strategies.
Case Study : Global Development Agency - MSME Internationalization
Maeflower Consulting collaborated with a Global Development Agency to develop a comprehensive "Guideline Book" for Indian MSMEs and exporters, aiming to simplify their journey into global markets through clear regulations, cultural intelligence, and strategic support.
Approach and Results
The guideline book provided clear explanations of relevant regulations and compliances, offers insights into international market dynamics, and includes a roadmap for government support programs.
It emphasized cultural intelligence, financial support mechanisms, and introduces relevant export agencies and support networks.
It also outlined the stages and modes of international expansion, helping MSMEs strategize their global journey effectively.
Impact
The Guideline Book bridges the knowledge gap for MSMEs, empowering them with the confidence to venture into international markets.
Increased awareness of government support and financial resources encourages MSMEs to scale their export initiatives, contributing to India's economic growth.
Additionally, the guide fosters sustainable partnerships between MSMEs, support agencies, and export bodies, creating a robust ecosystem for internationalization.
Private Companies
Maeflower's team provides in-depth knowledge of specific regions, including local regulations, infrastructure capabilities, and talent availability, aiding informed site selection decisions for private companies. From regulatory compliance to operational setup, we streamline the project execution process, ensuring client satisfaction and project success.
Case Study : Irish IT Services Provider - Site Selection
An Irish IT company sought to establish a Software Development & IT Staffing Company in India. Maeflower Consulting analyzed top Indian cities to recommend the best locations based on several critical parameters.
Approach
Evaluated 5 technologically advanced Indian cities - Bangalore, Mumbai, Hyderabad, Pune, and Chennai.
Analysis included assessing talent supply, financial attractiveness, business environment and quality of life, location attractiveness, business incorporation processes, and compliance with regulations.
The evaluation aimed to identify the most suitable locations for the company's India expansion.
Results
Identified Pune and Hyderabad as the top 2 locations for the company's new venture, based on the defined parameters of talent availability, cost-effectiveness, and conducive business environments.
Impact
With Maeflower Consulting's strategic recommendations, the Irish company was well-positioned to establish its operations in India, ensuring access to top talent, optimizing operational costs, and enhancing its competitive edge in the IT services industry.