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Case Study

AWEX - Agence Wallonne à l'Exportation et aux Investissements Étrangers - Wallonia, Belgium

AWEX is the economic development agency in-charge of promoting foreign trade and attracting foreign investment in Wallonia. The agency has a worldwide network of 105 Trade and Investment counselors, including 2 in India. Maeflower has in it 8 years of work with AWEX Maeflower has supported a large number Indian companies evaluate, visit and invest in Wallonia.

Target Sectors: Logistics & Distribution, Life Sciences, Mechatech

Illustration: As a part of our engagement, Maeflower promotes investment in the Liege Trilogiportin Wallonia. Liege Port Authority has developed Liège Trilogiport, a 120-ha multimodal platform alongside the Albert Canal that links Liege with Antwerp and Rotterdam. The multimodal business park for European distribution centres (40 ha) is managed by D.L. Trilogiport Belgium (30 ha) and WDP (10 ha) and has around 200.000 m² of state-of-the art logistics warehouses.

Engagement model and Success Parameters:

Maeflower' s yearly engagement for AWEX in India encompasses

  • Coordinate missions in India for Trade Commissioners
  • New projects identification, Setting up meetings, and lead nurturing
  • Visit Facilitations in close coordination with stakeholders in Liege
  • Organizing focused seminars to promote the logistics / Distribution proposition
  • Rigorous follow-up on the existing investor pipeline

Project # Petiva Private Limited (Nagarjuna Fertilizers)

A next generation food ingredients startup (subsidiary of a GBP £425 million group company) focused on developing and producing Ultra Low Calorie, Low GI Rare Sugars present in Honey, Flower Nectar and Sugarcane (using patented processes). Petiva is currently setting up a manufacturing facility for the sucrose syrup, after extensive discussions over the past year with Maeflower and AWEX. The proposed development is likely to be over 100 acres with an investment of around $ 150 million in the Seneffe industrial park, Wallonia.