Case Study

Client Ltd. is a leading manufacturer of Cargo Carrying Units and offshore tanks for the Offshore Oil and Gas Industry.Maeflower did an in-depth market and feasibility study on their India market entry strategy delivering a market map (S-T-P Segment, Target, and Position) to support their decision making.

Client has design and manufacturing facilities in Ireland, UK, Poland, Thailand and China as well as sales offices in USA, Norway and Brazil. Client's product range includes chemical and acid transport tanks, helifuel tanks, offshore containers, baskets, offshore mudskips and cryogenic tanks.

Client approached Maeflower to do an in depth market research and feasibility report to evaluate its market entry strategy and sought advice on the optimal route to market for their products in India. The desired outcome was a market map (S-T-P Segment, Target, and Position).

Maeflower reached out to the entire value chain of the ONG industry and interviewed national and foreign Oil companies operating in the offshore drilling and production areas including ONGC, Cairn, Reliance, BP and BHP. Also, certification agencies such as Det Norske Veritas and Lloyds Register (to ascertain standards compliance like DNV 2.7-1 or EN 12079), drilling contractors such as Transocean and Dynamic to understand the regulatory / HSE framework, Oilfield service companies such as Halliburton, Schlumberger, Baker Hughes and Weatherford and the oilfield chemical supply companies such as Nalco, Champion and Clariant.

The clients visited India and created their strategy in line with Maeflower' s recommendations.